Make-up can optically change your face a lot. The shape of your face can be altered optically by shaping it. This can be done by using a highlighter (bright powder), blush and matte bronzer (which is not too dark). These can all be purchased separately, but you can also buy beautiful sets which you can use to shape your face, for example these face form palettes. They come in various tones, so you can be assured that there will be one to perfectly match your skin tone.